Resilient to Crises, Dynamic in Change, Hungry for Innovation

In recent years, we have witnessed a series of events that have had a unique impact on both economy and society. In a world of interconnected and interacting polycrises, only organizations that undergo transformation can truly thrive and gain a competitive advantage

2024 will bring many changes to the world. For the first time, more than half of the world's population in 76 countries will go to the polls and may well have a significant impact on how democracy is perceived. Among other things, elections to the European Parliament are ahead of us, and will be held in a year that marks the 20th anniversary of Poland's accession to the European Union.

The EU faces several issues including the expansion of the organization, with countries looking to join the EU27. The candidates include Ukraine although this will depend on when and how the war will end. Enlargement of the Eurozone is another subject that may have a significant impact on the EU’s economic cohesion. A strong and united Europe stands a better chance in its competition with other regions in an era of geopolitical rivalry. As a consequence, business leaders may need to rethink decisions regarding investment locations. The potential reduction of China's role and the creation of regional value chains offers Europe the opportunity to become a location of choice for investors.